CIP Lift Dealers and Resellers

New Dealer Support Hotline: 888-752-5181

Get the support you need; when you need it. If you need help, we’re there for you when you need us. Rest assured that we’ll do everything we can to help you keep your customer satisfied.


Become a Dealer

Make more money as a Custom Industrial Products lift dealer

Why become a reseller with CIP? We offer innovative products, hands-on training that meets or exceeds industry standards, responsive support, and best of all – qualified leads and incentive programs.

Exclusive Leads

All leads are thoroughly vetted by CIP Solutions Specialists to ensure there is an interest in purchasing.

Leads are based on location and unit volume. Our lift dealers close around 50% of CIP leads.  

Premiere CIP VRC Lifts

CIP Lifts are manufactured in-house using Sumitomo motors, propriety wire rope cable, and specialized manufacturing and assembly process. Our products adhere to all government and industry specs. Our VRC’s adhere to the ASME B20.1 Safety Standard.

Fast, Responsive Support

If a Support Specialist is not available, we will return your call within 2 hours, M-F 8 a.m. – 5 p.m.  Contact us at (321) 728-3355.

Hands-on Training

Certified installation training, service and repair training, and solutions-based training are available to CIP’s lift dealers and resellers. 

Check here for the latest schedule of training sessions and to sign up.

Marketing Incentives

CIP incentivizes our dealers! Our dealer incentives can augment your marketing budget with print and digital co-op, promotional products, and special event sponsorship. Incentive funds are based on dealer annual revenue with CIP products and services.

Elevate Your Bottom Line

Win customers with CIP’s industry-leading VRC Lifts and unmatched support.

  • Aggresive incentives and rebates on all orders
  • Exclusive warm transfer leads provided by CIP
  • Expert distributor support from “call to install”
  • Fast, flexible modular VRC lifts and mezzanines with industy’s best-in-class warranty

Become a Dealer

Lift Dealer Resources

Tech Support

Our tech support team is ready to solve your problem. Please complete and submit our Support Request Form (Recommended)

Your request will be sent straight to a member of our tech support team, and they will respond in a timely manner.

Sales Support

Whether you have a simple question or need an application analysis, our sales reps have the expertise to help.

Interested in becoming a CIP Lift Dealer?

Contact us to take the first step.

Interested in working with CIP and our material-handling products? Fill out this form to get started and receive our business partner marketing kit.

Become a CIP lift dealer

CIP Sales University – 7 Sales Tips (Introduction)

7 Sales Tips to Help You Close More VRC LiftsDescriptionIn this video, CIP shares 7 sales tips to help you close more freight lift sales. The 7 tips discussed are: Build Rapport Know the Product You're Selling Qualify the Customer Present a Solution Follow up Ask for...

CIP Sales University – Tip #1: Build Rapport Know You, Like You, Trust You

Tip #1: Build Rapport Know You, Like You, Trust YouDescriptionBuilding rapport is tip #1 from our series: 7 Tip to Close More Sales. As we said in the first video, a customer must know you, like you, and trust you before they will buy from you. The 'know you, like...

CIP Sales University – Tip #2: Know the Product You’re Selling

Tip #2: Know the Product You're SellingDescriptionKnow the product you're selling is tip#2 from our video series: 7 Tips to Close More Sales. A sales representative needs to know about the products they are selling. The worst thing a sales professional can do during a...

CIP Sales University – Tip #3: Qualifying the Customer

Tip #3: Qualifying the CustomerDescriptionQualifying your customer is tip #3 in our series on 7 Sales Tips to Close More Sales. In some sales interviews, the interviewer will sometimes role-play with the candidate by giving them a pen and say, "sell me this pen." More...

CIP Sales University – Tip #4: Presenting the Solution

Tip #4: Presenting the SolutionDescriptionPresenting the solution is tip #4 in our video series 7 Tips to Close More Sales. Hopefully, you listened to our video on qualifying a customer. If not, we suggest you go back before going thru this video. Let's assume you...

CIP Sales University – Tip #5: Sales Follow Up

Tip #5: Sales Follow UpDescriptionFollow up is tip #5 from our series on 7 Tips to Close More Sales. By far, follow up is one of the hardest parts of the sale process for so many sales representatives. And not because follow up is difficult. It seems more to do with a...

CIP Sales University – Tip #6: Ask for the Business

Tip #6: Ask for the BusinessDescriptionAsk for the business is tip #6 from our video series: 7 Tips to Close More Sales. You might remember from our 7 tips video we mentioned the movie Glen Gary/Glen Ross. And while we brought it up to inject a little humor, the...

CIP Sales University – Tip # 7: Shorten the Sales Cycle

Tip # 7: Shorten the Sales CycleDescriptionShorten the Sales Cycle is tip #7 from our video series: 7 Tips to Close More Sales. Hi, this is J.P. Valcarce, the Vice President of Sales at Custom Industrial Products, and welcome to our last tip, #7 shorten the sales...