CIP Lift Dealers and Resellers
New Dealer Support Hotline: 888-752-5181
Get the support you need; when you need it. If you need help, we’re there for you when you need us.
Rest assured that we’ll do everything we can to help you keep your customer satisfied.
Make more money as a Custom Industrial Products lift dealer
Why become a reseller with CIP? We offer innovative products, hands-on training that meets or exceeds industry standards, responsive support, and best of all – qualified leads and incentive programs.
Exclusive Leads
All leads are thoroughly vetted by CIP Solutions Specialists to ensure there is an interest in purchasing.
Leads are based on location and unit volume. Our lift dealers close around 50% of CIP leads.
Premiere CIP VRC Lifts
CIP Lifts are manufactured in-house using Sumitomo motors, propriety wire rope cable, and specialized manufacturing and assembly process. Our products adhere to all government and industry specs. Our VRC’s adhere to the ASME B20.1 Safety Standard.
Fast, Responsive Support
If a Support Specialist is not available, we will return your call within 2 hours, M-F 8 a.m. – 5 p.m. Contact us at (321) 728-3355.
Hands-on Training
Certified installation training, service and repair training, and solutions-based training are available to CIP’s lift dealers and resellers.
Check here for the latest schedule of training sessions and to sign up.
Marketing Incentives
CIP incentivizes our dealers! Our dealer incentives can augment your marketing budget with print and digital co-op, promotional products, and special event sponsorship. Incentive funds are based on dealer annual revenue with CIP products and services.
Elevate Your Bottom Line
Win customers with CIP’s industry-leading VRC Lifts and unmatched support.
- Aggresive incentives and rebates on all orders
- Exclusive warm transfer leads provided by CIP
- Expert distributor support from “call to install”
- Fast, flexible modular VRC lifts and mezzanines with industy’s best-in-class warranty

Become a Dealer
Marketing Tools
CIP has an arsenal of marketing support tools including:
- Co-op Online Marketing
- Co-Branded Print and Digital Materials
- Co-op Advertising and Promotion
Dealer Training
CIP provides virtual and in-person training on how VRC Lifts and other custom products from Custom Industrial Products provide unique advantages for your customers.
Become a CIP Lift Dealer
Contact us to take the first step. Fill out this form to get started and receive our business partner marketing kit.
Lift Dealer Resources
Tech Support
Our tech support team is ready to solve your problem. Please complete and submit our Support Request Form (Recommended)
Your request will be sent straight to a member of our tech support team, and they will respond in a timely manner.
Sales Support
Whether you have a simple question or need an application analysis, our sales reps have the expertise to help.
Interested in becoming a CIP Lift Dealer?
Contact us to take the first step.
Interested in working with CIP and our material-handling products? Fill out this form to get started and receive our business partner marketing kit.