The Innovative Leader in Vertical Reciprocating Custom Lifts

For over 25 years, Custom Industrial Products has been manufacturing VRC Material Lifts for integrators, architects, and material handling companies.

Built Better. Delivered Faster.

CIP VRC material lifts are the most innovative in the industry. Elevated by a cyclo gear motor, our industrial material lifts are simply better and more reliable.

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Material Lifts from CIP

  • Are Quieter
  • Provide a Smoother Lift
  • Deliver the Lowest Cost of Ownership
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CIP Material Lift Customers

Our Solutions Specialists are experts in managing the lifting requirements of Retail & Wholesale companies, Resellers & Dealers, and Architects & General Contractors. Whether it’s a single lift or a complete turn-key solution, CIP can help.

VRC material lift options for whoesalers

Retail & Wholesale

Companies use CIP’s material lifts because of their best-in-class performance.  We’ve helped thousands of companies in all shapes and sizes maximize valuable, but unused, vertical space.

CIP resellers and dealers for VRC lifts

Reseller & Dealers

We empower our dealers and resellers to succeed with qualified leads, marketing support, and product training.

CIP engineers and architects

Architects & General Contractors

Our Solutions Specialists speak your language. We are well versed in reading prints, discussing job site application requirements, lifting capacities and product specifications.

What Are You Looking For Today?

Get $1,000 off Your VRC or Mezzanine Order!

Time has run out! No, wait… due to popular demand it has been extended. First-time customers can get $1,000 off their order with an approved purchase order by July 31st.









…CIP’s 5-Star Customer service was great. From the first steps of filling out the questionnaire online to a callback, they helped select which VRC would be the best fit for what we were looking for. From there a quote, the purchase order and short lead time everything went smooth. Also, the price and warranty were excellent as well as the durability of the product. I will definitely look to CIP for any future needs. The end result is we have a fully functional VRC to safely move parts from one level to another.


Dean Construction

We needed a VRC on site in week or less for GM. This was for the ventilator plant that they were starting. CIP was able to ship the lift and 4 days. The material lift arrived and installed in exactly one week from the time we received the call from GM.



We are working with a client that needs a material lift to move product to all three floors of their Liquor Store….

CIP provided a great solution! CIP made sure the capacity of the material lift was 5,000 lbs and the speed was also what the customer wanted at 25 FPM. She also made sure we went with the right model and made it a custom size to fit in the space we were working with…

…It was my first time working with CIP and I can say everyone at CIP cares about their service and products! Everyone makes sure you get your questions answered and the help you need.


Access Lifts & Service (Dealer)

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